Enhancing Public Value through Policy Development
Managers and leaders in the public sector are frequently confronted with decisions over whether to initiate new policies and programmes and to continue, modify, or terminate existing ones. Often, they are expected make decisions or make recommendations without the benefit of complete information or the certainty of success. They also operate in environments that are changing (sometimes rapidly), unpredictable, complex and ambiguous.
At the same time, public managers are often confronted with diverse stakeholders who have competing demands. No longer is it enough to address rising societal demands; governments must also deal with, and negotiate between, conflicting demands. They are also expected to innovate and to satisfy multiple stakeholders. Confronted with these demands, it is not surprising that public managers are sometimes overwhelmed or paralysed.
This three-day programme, taught by experienced international faculty and senior Hong Kong practitioners, aims to equip public sector managers and its future leaders with the formal knowledge and practical skills in policy development that are critical for enhancing public value. The programme will provide participants with an in-depth appreciation of public value and equip them with the essential frameworks in carrying out various tasks in policy development. This includes strategic framing of policy problems, devising policy options, implementing the chosen options, communicating them effectively, and evaluating policy impacts. The course will also introduce participants to behavioural considerations in policy design and communications, as well as psychological principles in overcoming political and operational constraints.
Objectives
Understand what public value is and how it is produced
Understand the key roles of public managers in policy development and public value creation
Appreciate the importance of political, administrative and analytical capabilities in shaping policy development
Appreciate how the operating landscape for public managers is changing and the new capabilities that are required of them
Learn diverse approach to analysing, developing, implementing, monitoring, evaluating and communicating public policies
Who Should Attend
The programme is suitable for public sector managers with responsibilities for developing, implementing, communicating and/or evaluating public policy. Managers who are involved in planning, policy analysis, project management, policy communications, and monitoring/evaluation will also find this course especially useful and relevant.
This programme is also highly suitable for professionals/executives from private sector and non-profit organisations who have to engage or work with government entities. They too would benefit from a better understanding of public value, how change in public organisations occur, the policy process, behavioural and psychological insights in government, and stakeholder engagement.